Top Beauty Retail Apps on Android in Belgium Q2 2025

The second quarter of 2025 saw intriguing performance trends among the leading beauty retail applications on the Android platform in Belgium. Data sourced from Sensor Tower highlights the movement in downloads and active users across five notable apps.

ICI PARIS XL – Beauty showed a consistent download pattern with a notable peak of 1.7K downloads in early May. Active users fluctuated, beginning the quarter at approximately 6.4K and rising to 9.6K by the end of June.

RITUALS - Cosmetics experienced a steady download rate, peaking at around 1.1K in early June. However, its active users saw a decline from 7.5K in mid-April to 5.5K by quarter's end.

Douglas – Parfüm & Kosmetik maintained a stable download rate throughout the quarter, reaching about 1.2K in late May. Active users increased to 5.5K mid-quarter before settling at approximately 4.8K in June.

Notino: perfumes and cosmetics saw variable download numbers with a high of 1.3K in May. Active users remained steady, averaging around 6.3K during the quarter.

Lastly, Mein dm had the lowest download figures among the five, peaking at 260 downloads in mid-April. Active users hovered around 3.8K throughout the quarter.

These insights provide a snapshot of the competitive landscape in the beauty retail sector on Android in Belgium. For further detailed analytics, Sensor Tower offers comprehensive data and insights.